Introducing the Alexa Presentation Language

Big day today! We announced the product my team has been working on here: Alexa Presentation Language (APL), a way to build rich, visual, voice-first experiences that reach tens of millions of Alexa devices with screens.

If you are a developer and are interested in building skills for Alexa, especially the brand new 2nd generation Echo Show or the Fire TV Cube you should sign up for our preview program here. Two of my colleagues, Paul and Eric, just did an excellent video showing how to use Alexa Presentation Language (APL). Talking APL with Eric and @PaulCutsinger from amazonalexa on www.twitch.tvIf you’re a device maker and want to get the experiences that will soon be available on the new Echo Show, check out the information about our new Alexa Smart Screen and TV Device SDK.

I am very very excited about this because this is a whole new way of presenting visual information. This is important and a revolutionary approach to building user experiences because everywhere you see screens and speech today the screen takes primacy over the speech user experience. We’re turning the idea on it’s head and making sure visuals build with APL complement and enhance voice but do not replace Alexa’s voice-first nature. I can’t wait to see the explosion of innovation that these tools will engender. I can’t wait to see what you’ll build!

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